Use this as a review aid, not as a promise that meeting every item will result in approval. Requirements can depend on your products, target countries, and the notice Google issued.
Official Google documentation
Google’s editorial and professional requirements describe website functionality, accessibility, business transparency, and purchase integrity. Its online store URL requirements cover a direct, secure checkout and disclosure of purchase conditions. Read those pages for the applicable details.
Storefront checklist
- Access: the site loads reliably over HTTPS and important pages are reachable without forcing shoppers to sign in.
- Business identity: the site explains who sells the products and gives accurate ways to contact the business.
- Products: each landing page describes the product actually offered, its important variations, and any material limitations.
- Price and availability: the product page, cart, checkout, and submitted data agree, including currency and selected variants.
- Shipping: costs, destinations, and delivery expectations are clear and match the real fulfillment setup.
- Returns and refunds: the shopper can find the actual terms before purchase. The policy is consistent with checkout and Merchant Center settings.
- Checkout: test the full customer path in the target country, including payment, cart, and confirmation steps.
- Navigation: remove broken links, placeholder text, empty policy pages, and confusing redirects.
Industry practice and our recommendation
Test pages on a phone and desktop, and use a small sample of products from different categories and variants. A checklist helps find inconsistencies but cannot simulate Google’s full evaluation. Make only changes that accurately reflect the business.
For a review of selected public pages, visit the compliance audit page. See refund and shipping policy guidance and the FAQ.
Official sources
Editorial and professional requirements · Online store URL requirements
Related guides: Healthcare and medicines policy and Selling adult products.