A misrepresentation notice is serious, but the label alone does not tell you which page or detail needs attention. Work from the notice and verify that your store presents your actual business, products, and customer terms clearly and consistently.
Official Google policy
Google’s Misrepresentation policy says offers must provide relevant information before a customer commits and must represent the merchant and products accurately and truthfully. The policy gives examples including false business or contact information, implying a relationship with another brand that does not exist, and concealing material details. Google may review information from multiple sources. Follow the current policy page for the authoritative wording.
A practical review sequence
1. Verify who is selling
Check that the business name and contact details are accurate, usable, and consistent across the storefront, checkout, policy pages, and Merchant Center business information. Do not invent a physical location, registration, brand authorization, or customer support channel.
2. Compare the offer with the product page
Confirm that titles, images, variants, condition, price, stock, and delivery claims describe the item customers can actually buy. Remove unsupported claims and make limitations visible before checkout.
3. Read the store as a new customer
Check navigation, broken links, login barriers, unfinished pages, cart behavior, and whether the checkout can be completed in the target market. Google’s website editorial requirements cover accessibility, business transparency, and purchase integrity.
4. Check policy consistency
Make returns, refunds, shipping costs, and timing clear. Match the storefront terms to settings and data in Merchant Center. These are factual store terms; do not copy a template that promises something the business cannot honor.
Industry practice and our recommendation
Maintain a before-and-after checklist with live URLs and screenshots so each change can be reviewed. That record is a practical workflow, not a guarantee or a Google requirement. Once the changes are published, recheck the live site and follow the review path shown in Merchant Center. An appeal should be factual and specific; never claim changes that were not made.
For scoped help, see the misrepresentation review service, continue with business information requirements, and visit the FAQ.
Official source
Misrepresentation is the policy source. Its examples are not an exhaustive checklist, and the policy applies to a merchant’s real circumstances.